How to Get the Most Out of Large Format Printing
Whether it’s a promotion for a new product, an important event or a major construction project, large printed material is a fantastic way to share your message loud and clear. Often overlooked, this form of marketing can make your business stand out from the rest, and can even help you to increase your customer base.
Large format printing is a technique that involves using printers with large nozzles to spray inks onto products and create a high-quality, authentic print. This process works well on a variety of materials, including vinyl and paper. It’s often used for signs, banners and posters, but can also be applied to other items such as window decals or stickers.
The main advantage of this type of printing is that it can create a high-quality, authentic, and consistent result every time. This is especially useful if you’re working on a big project and want to ensure that your brand image is accurate and in color.
A wide range of options are available for large format printing, so you should be able to find the perfect product for your needs. If you’re unsure about what would be best for your business, speak to your print specialist and they will be able to provide advice.
1. Choosing the Right Size for Your Project
Large format print projects can be quite large, so it’s important to choose the correct size before starting the process. This will make it easier to get the most out of your project and ensure that everything goes smoothly.
2. Prepare Your Files for Large Format Printing
If you’re printing a poster, it’s vital that the image you use is at a high resolution. This will ensure that it will look great when enlarged and will not appear blurry at a distance. This is particularly important if you’re printing a poster for a display on a high wall, so be sure to adjust your files accordingly.
3. Consider Your Viewing Distance
If the image you are creating is going to be a long way away from people, it’s essential that the resolution is high. This is because a low-resolution image can look blurry at a distance and could look like it’s not sharp or clear if people were standing near the product.
4. Think Outside the Box
Unlike other print mediums, large-format printing can be applied to a variety of products and is often quite versatile. This means that you can easily switch between posters, banners and stickers without any hassle at all.
5. Be Creative
Creating a unique design for your project will help you to make it stand out from the crowd and get your message across. You may want to think about how you can incorporate shapes or patterns into the design, for example.
6. Stay Consistent with Font and Colors
Whether you’re creating your own poster or hiring a designer to do it for you, it’s important that the design is consistent with the rest of your brand. This will ensure that your customers are able to easily distinguish your company from its competitors and that they’re able to make a positive connection with your brand.